Read the latest news and research findings from Ipsos MORI. Access media resources and information for journalists and programme makers.
Social media and mobile – buzzwords of the year (again) 21 February 2012 The use of mobile or social media is now the norm for most of our surveys’ respondents. Is the research industry up to the challenge?
Economist/Ipsos MORI February 2012 Issues Index 21 February 2012 Concern about unemployment rising but is still only at average of 1980s says our new survey for The Economist.
Mr. & Mrs A. N. Other – rediscovering Delight to create change 20 February 2012 Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
Who’s afraid of mobile payments? 20 February 2012 Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog
The Moments that Matter 17 February 2012 By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
Are targeted TV ads smart? 14 February 2012 Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
Religious and Social Attitudes of UK Christians in 2011 14 February 2012 A poll carried out by Ipsos MORI for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians.
The Value of Biometrics 10 February 2012 Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
Moving for money 9 February 2012 Half of Britons would move to move to another UK city for a job if it pays more, but only around 26% say they would move abroad according to our Ipsos Global @dvisor carried out online in 24 countries.
Provide clearer information to consumers, says Ofgem Consumer First Panel 8 February 2012 Ofgem-commissioned ‘Consumer First Panel’ calls for more easily understood communication of pricing, tariffs and energy use to consumers.
Ashish Prashar Head of Media Relations Email 020 7347 3452