Approach Newsletter - Spring 2011

Welcome to the Spring 2011 edition of Approach – the newsletter from the social research team at Ipsos MORI Scotland. The newsletter aims to provide an insight into new research methods and ideas, as well as taking a fresh look at more established ones. We hope that you continue to find Approach an informative and useful source of news, thoughts and comments.

This is the seventh edition of the newsletter and features three very different articles. Qualitative Research with Young People discusses some of the aspects that should be considered when conducting research with this group. Identifying Priorities with Paired Choice Analysis demonstrates how paired choice analysis works and how it can be used as a quantitative method for gauging respondents’ priorities. Finally, with the awards season in full flow, we decided to roll out the red carpet for the Ipsos MORI Scotland Oscars…

If you would like to offer feedback or suggest topics that you would like to see covered in future editions of Approach, please email Sara Davidson or call Sara on 0131 226 8673.

Identifying Priorities with Paired Choice Analysis

Identifying people’s priorities can help organisations better tailor their services. This article demonstrates how paired choice analysis can be an effective way of gauging respondents’ preferences.

Qualitative Research with Young People

Conducting qualitative research with children and young people is not wholly different to research with adults - but there are some practical and methodological issues which require particular forethought. In this article, we identify some of the most common concerns, and supply strategies for successful research.

The Ipsos MORI Scotland Oscars

There was a Monday in November when one of us woke up and wished it was still the weekend but on the whole we really enjoy our jobs. In celebration of that fact, and since it’s Oscar time, we thought we’d look back over the past year and hand out our own gongs to the projects that have helped us get up in the morning.

News

Latest news from Ipsos MORI Scotland including forthcoming Scottish Public Opinion Monitor and Survey of Local Authority Chief Executives.

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Contact Us

Ipsos MORI Scotland
4 Wemyss Place
Edinburgh
EH3 6DH
Tel: +44 (0)131 220 5699

Simon Braunholtz
Managing Director
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The Scottish Public Opinion Monitor is a quarterly telephone omnibus offering you access to a high quality, cost-effective survey of 1,000 adults across Scotland.

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