Research techniques

Face to face surveys

We have one of the largest face-to-face field force teams in the country. Every day, thousands of people are interviewed in person by our experienced team of interviewers.

Telephone surveys

Ipsos MORI has one of the largest custom built, in-house telephone operations in the UK. We conducted almost 1 million interviews in 2008 alone from our CATI call centres operating out of London and Edinburgh.

Online and mobile research

Online and mobile research has developed incredibly quickly over the past decade and Ipsos MORI, in partnership with our clients, has been at the forefront of innovation in this area.

Postal surveys

Postal surveys are often used when an accurate database or a reliable source of names and addresses is available. It is also useful when a client has a limited budget, as it is usually much cheaper than other research methodologies, such as face-to-face or telephone surveys.

Qualitative research

We are one of the largest qualitative research agencies in Scotland. Our expertise goes beyond ‘traditional’ techniques – such as focus groups and depth interviews – and encompasses deliberative research and ethnography.

Cognitive Testing

Cognitive testing allows an investigation into the way people understand, mentally process and respond to a survey question to explore whether the question, response options and accompanying instructions are interpreted in the way intended.