Voting intention and perceptions of party leaders

The Scottish Public Opinion Monitor measures voting intention Holyrood and Westminster elections and tracks changes over time.

Our poll in February 2011 was the first to recognise the shift in voting intention among Scots towards the SNP ahead of the Scottish Parliament elections. This was followed by our poll in April 2011, which provided the first indication that the SNP were likely to win the election by a substantial margin.

Our poll in December 2011 found that support for the SNP hit 51%, with the party extending their lead over Labour to 25 points.

Voting intention for the constituency element of a Scottish Parliament election


Perceptions of the party leaders is one of the key indicators of political success. Few parties win elections with unpopular leaders. The Scottish Public Opinion Monitor tracks satisfaction with the performance of the main party leaders at Holyrood. The chart below shows that Alex Salmond continues to enjoy a high satisfaction rating, currently the highest we have recorded since the Scottish Public Opinion Monitor began. Willie Rennie, the new leader the Scottish Liberal Democrats, and Ruth Davidson, the new leader of the Scottish Conservatives, both face the challenge of building public recognition as many Scots were unable to rate their performance.

Satisfaction with party leaders


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Ipsos MORI Scotland
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  Mark Diffley
  Research Director
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Thought Pieces



Salmond has Labour in a zugzwang Chris Mclean asks, should the Scottish Labour Party campaign for devolution max in an attempt to with the Scottish electorate, or oppose the SNP and independence outright?

In need of a paddle: the challenges facing Willie Rennie and the Scottish Liberal Democrats Chris McLean assesses the challenges facing the new Scottish Liberal Democrat leader.

Where now for Labour in Scotland?
Mark Diffley outlines the challenges facing the Scottish Labour Party in its attempts to reconnect with the electorate. 

The SNP's Social Media Success. The SNP dominated discussion on social media during the Scottish election campaign.

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