Health, Wellbeing and Social Care
The devolution of health policy means that Scotland can develop distinctive approaches to the issues that particularly affect Scotland. Evaluation of health interventions plays a major part of ensuring that the cost-effectiveness and impact of initiatives is tested to determine what works best and how service delivery can be improved. Nationally, Ipsos MORI is deeply involved in health research across the full range of topics. In Scotland, Ipsos MORI conducts Scotland’s largest survey of young people’s health and lifestyles as well as multi-method evaluations.
Current projects
Evaluation of 'Life Begins at 40'
Ipsos MORI has been commissioned by NHS 24 to conduct an evaluation of the Life Begins at 40 Service. This service aims to raise awareness of health and wellbeing among people who have recently turned 40 and offers advice and support on changes they could make to start living a healthier lifestyle. The aim of the research is to investigate the profile of service users, to identify the reasons for response and non-response to the service and to highlight any changes that can be made to improve uptake. The research will comprise a series of depth interviews, conducted across Scotland, with both users and non-users of the service, and quantitative analysis of uptake data.
Ipsos MORI contact: Carolyn Black. Tel: 0131 240 3261
Evaluation of 'You First' Pilot Programme
In collaboration with the Centre for Research on Families and Relationships, based at the University of Edinburgh, we have been commissioned by the Scottish Government to undertake the evaluation of the ‘You First’ Pilot Programme - a parenting programme which has been developed by Barnardo’s Scotland to help improve outcomes for parents and their children in the most deprived areas in Scotland. The evaluation comprises both quantitative and qualitative research with parents, programme facilitators, programme managers, health visitors and other stakeholders. Analysis of administrative data containing the demographics of those who attend the programmes will also be undertaken.
Ipsos MORI contact: Jane Eunson. Tel: 0131 226 8676