Ipsos MORI Publications

More than a million
3 February 2012
On behalf of Macmillan Cancer Support, Ipsos MORI has conducted a survey of people in the UK who look after someone with cancer.

Protecting audiences in a converged world
25 January 2012
Ofcom commissioned Ipsos MORI to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.

Understanding Society - December 2011
09 December 2011
In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.

The Imperatives for Customer Loyalty 2011
25 November 2011
An update on our annual study into the state and nature of consumer loyalty in Britain, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.

The economic challenges facing UK business
22 November 2011
This report presents the findings of a CBI survey conducted by Ipsos MORI among FTSE 350 companies and others of equivalent size.

Tomorrow’s Readers
20 October 2011
Despite the hyperbole around their imminent demise, print newspapers and magazines still play an integral role in the daily lives of readers.

APPsolutely Mobile
16 November 2011
Within a fast-changing and highly competitive technological market, consumers of mobile devices have never had so much choice. What are they looking for?

Is the world ready for mobile payments?
14 November 2011
This report shows results of a global survey focusing on mobile payments including NFC, mobile web and P2P payments.

Reputation Council Insight & Ideas October 2011
12 October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.

High Earners' Attitudes to Pay
9 November 2011
This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011.