In 2009, The Logic Group first commissioned Ipsos MORI to conduct research into the state and nature of consumer loyalty in Britain, resulting in our first report: ‘The Imperatives for Customer Loyalty’. The research has been updated on an annual basis since then, following consumer behaviour and attitudes from the depths of recession to the pale green shoots of recovery.

This year the research design has been broadened. For the first time the survey is made up of three strands: an online survey, online social listening/web sensing and online discussion groups.

• Download the report from the Logic Group website