Our Tool & Approach

We know from our research with senior corporate communications professionals in European organisations¹ that whilst almost three quarters report that their organisations may review what is being said about them on social media on a daily basis, one third concedes that this review is either not well integrated or not at all integrated into their reputation management process.

At the same time, two thirds have changed their communications or strategy as a direct result of discussions taking place on social media platforms.

Ipsos Loyalty has the deep understanding of our clients and the research expertise to put social media insight into context. We work with you through all stages of the research and integration process, from developing research programmes that suit your organisation through to advice and support on what to do to effectively implement the findings.

Crawls the web for relevant mentions We can select a relevant universe of sites that are likely to have greater influence We can ensure we are extracting the most relevant material Dashboard presentation	We utilise text mining & analytics as an efficient data integration tool We can quantify and track issues over time We can explore patterns in the data to uncover valuable insights	Qualitative exploration to draw out Hot Topics Segment audience Extract competitor intelligence
We use the best social media monitoring tool Our Social Listeners refine the tool for their projects, make it smarter. Ipsos Loyalty Researchers utilise brand and sector expertise to provide valuable actionable insights. Techies & machines can’t understand the content. We can! Social listening is another layer or measure – WOM content can be tested and validated using established research techniques.
note 1 - source: Ipsos MORI, Reputation Council Members, Winter 2010