Who We Are

Hothouse researchers are people people. We spend our time thinking about how other people feel, think and act. Over time, we’ve got pretty good at it. To do this well, you need to be engaged with the world, be a polymath, you need to be smart and you need to be a critical thinker - a great communicator, in person, in visuals and in writing. It is a big ask but these are the people we recruit into Hothouse – and this is our culture. 

Good qualitative researchers never switch off their radar. They are constantly evaluating the culture around them, whether it is the changing position of a premium brand in a cash-strapped market or a new piece of advertising that captures the zeitgeist. The Hothouse epitomises this approach not just to business but to life. We think holistically and blend big picture thinking with a grasp of the detail. This way, we give our clients a real understanding of how people’s changing lives impact on their brands and what to do about it. 

We are on the side of the creative idea and of innovation. We find out how to help products and brands succeed, we do not just shoot them down. If they need to start from the drawing board, we provide that drawing board. If they need tweaks, we inform the development process. 

Every winning team blends youth and experience and Hothouse is no different, with ages ranging from early 20s to mid 60s and many points in between. From every conceivable background, and passionate about brands and innovation, the Hothouse team love their work and play.