Who We Are

We are a team of enthusiastic, highly experienced researchers with deep analytical and category experience.

More importantly, we are passionate about making a real difference to our client’s business.

Senior members of the team include:

Joe Marshall

Joe is Head of the UK Industry and Services and has responsibility for overall leadership of the team. He has 10 years research experience, working with clients to advise on leading-edge techniques to drive real insight and answer their core business questions.

A particular area of focus for him is in market landscaping and segmentation research. He has directed numerous research projects for blue chip clients for a range of technology, financial services and B2B clients.

Peter Attwell

Peter has 25 years experience in market research and consultancy and is our senior director within the UK Ipsos-Vantis team. He has vast experience in working with blue chip clients and is the key account director for Vantis UK’s largest accounts.

Peter specialises in product development research and focuses on helping clients with their product development research programmes to support their innovation processes.

Sarah Birkett

Sarah is the senior director within the Market Dynamics team and has 10 years of research experience. She has a vast knowledge of many different research techniques, delivering actionable recommendations to clients utilising a survey based and secondary research. 

In particular, Sarah is leading the team’s thinking in market sizing and brand and strategy development and commonly directs multi-method studies to answer clients’ business problems in these areas.