British Business Survey (BBS)
The British Business Survey (BBS) was first established in the early 1970s and is widely recognised as being one of the best sources of market and media information for those involved in B2B advertising and marketing in Great Britain. It is an essential planning and sales tool for B2B advertising campaigns using print and online media aimed at the British business audience.
Since 2008 the world has witnessed one of worst economic recessions and the affect on many British businesses has been severe. BBS 2011 has adapted to this new business environment with a new universe and new methodology.
With budget purse strings becoming ever tighter it is increasingly important to efficiently and effectively reach those who control and influence the budgets in businesses. The British Business Survey’s new universe reflects this as the survey now solely focuses on Purchase Decision Makers, a more targeted and relevant audience for planning B2B advertising campaigns. BBS 2011 represents a new universe of approximately 1.8 million purchase decision makers in Great Britain whose purchasing decisions affect the fortunes of a whole range of industries.
BBS 2011 Presentation & Brochure
BBS 2011 was presented on 15th September 2011 in London.
Click HERE to download the presentation.
Click HERE to download the brochure.
Technical details
Universe Definition: Individuals in managerial or professional occupations in Great Britain with purchase decision making responsibility for their organisation.
Universe size: 1,822,000
Eligibility criteria: Involved in the purchase or leasing of products or services for their organisation, aged 25-74 and working 24 hours a week or more.
Survey method: BBS 2011 was conducted using a new mixed postal and online self completion methodology, including a postal boost of C-Suite executives in companies of 500 employees or more.
- Half of the sample was drawn from specific business lists of people in managerial positions at companies in Great Britain and the other half from a specialist B2B online panel; both balanced across company size, industry sector and job title.
- A self completion questionnaire was sent by post or emailed to the selected individuals.
- Completed interviews who did not meet the new eligibility criteria, based on involvement in purchase decision making, age and working hours were rejected from the final sample.
- The final sample was weighted and grossed to the estimated total universe of purchase decision makers in managerial occupations in Great Britain, 1,821,801 individuals, using external sources and existing survey data.
Sample size: 3,454
Fieldwork: 22nd November 2010 - 15th April 2011
Survey content: The major subject areas covered by the survey data are:
- Readership of 65 newspapers and magazines
- Frequency and recency of using 19 news websites
- Industry sector, organisation type and size
- Job role, areas of work and responsibilities
- Most important priorities for their business and investment plans in coming year
- Level of involvement in business purchase decisions by product category
- High profile and international business activities
- Business travel
- Personal income, high net worth and investments
- Ownership of luxury and hi-tech products
- Attitudes and demographics
BBS Guarantors
The Economist Newspaper Ltd
Financial Times Ltd
Times Newspapers Ltd
Ipsos MediaCT
BBS 2011 is also supported by a large number of media owners, advertising and media buying agencies
How to access the survey
An organisation can obtain access to the BBS data by subscribing to the survey and becoming a Sponsor. Only Sponsors may have access to the survey data for custom analyses and/or quote BBS information for promotional purposes. If you interested in becoming a sponsor, please contact us.
Contacts