BE:ASIA is the only survey that reaches into the corner offices of the region’s largest and most important corporations. We talk to the key decision makers, people whose purchasing decisions are pivotal to the fortunes of a whole range of industries including airlines, hotels, banking, IT and luxury cars.
The survey is an essential planning and sales tool for media owners, advertisers and agencies wishing to target Asia’s top business executives. Their salaries are on average almost five times higher than those of the general population. BE:ASIA is unique in having charted the development of this group of individuals since 1985.
BE:ASIA remains unrivalled in its reliability and in the vital audience it represents. The survey reaches one in every 30 top business executives in Asia, enabling users to make robust comparisons within a specific survey or over time. Combined with our consistent and transparent methodology you can be sure that the Business Elite surveys will provide you with the most reliable data available.
BE:ASIA 2011 Presentation
The latest edition of the BE:ASIA series was presented on 27 and 28 September 2011 in Hong Kong and Singapore. The presentation is now available for download:
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Technical details
BE:ASIA is the 14th in a series of surveys that first appeared in 1985. BE:ASIA (formerly ABRS) has used a consistent definition of a business person throughout the survey series, with continuous updating and refinement. BE:ASIA 2010 covers an estimated universe of 238,144 executives at 48,773 business establishments.
Method
- Establishments are sampled from general and sector specific business lists.
- These establishments are called to confirm their eligibility for the survey and to identify up to three qualifying individuals per establishment.
- A self completion questionnaire is sent to eligible individuals. Additionally, a URL is provided for alternate online completion.
- Data from returned questionnaires is weighted to represent the universe of BE:ASIA executives (as estimated from stages one and two).
- The results are based on two years worth of universe estimations weighted evenly to reflect data across these periods.
Questionnaire
The questionnaire is sent to respondents in their language of preference (either the local language or English) and is also available online.
The 4 sided questionnaire collects readership, viewership, business and personal profile data. In each country, a common list of international and regional publications are covered, together with relevant national titles.
Fieldwork Timings
Questionnaires were despatched week commencing 5th December 2010, and returns accepted until 17th June 2011.