BE:USA

Since 2001, BE:USA is the only survey that reaches into the corner offices of the region’s largest and most important corporations. We talk to the key decision makers, people whose purchasing decisions are pivotal to the fortunes of a whole range of industries including airlines, hotels, banking, IT and luxury cars.

BE:USA is an essential planning and sales tool for media owners, advertisers and agencies wishing to target the United States top business executives: Their salaries are on average 10 times higher than those of the general population and they are responsible for budgets in excess of US$860 billion.

BE:USA remains unrivalled in its reliability and in the vital audience it represents.  Combined with our consistent and transparent methodology you can be sure that the Business Elite surveys will provide you with the most reliable data available.

BE:USA 2011 Presentation

The latest edition of the BE:USA series was presented in October 201in New York. The presentation is now available for download:

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Technical details

BE:USA is part of a series of surveys which have been running successfully in Europe and Asia for more than 30 years, also more recently in Japan, Australia, the Middle East and Latin America. BE:USA has used a consistent definition of a business person throughout the survey series, with continuous updating and refinement. BE:USA 2011 covers an estimated universe of 586,748 executives at 71,830 business establishments.

Method

1. Establishments are sampled from general and sector specific business lists.
2. These establishments are called to confirm their eligibility for the survey and to identify up to three qualifying individuals per establishment.
3. A self completion questionnaire is sent to eligible individuals. Additionally, a URL is provided for alternate online completion.
4. Data from returned questionnaires is weighted to represent the universe of BE:USA executives (as estimated from stages one and two).

Questionnaire

The questionnaire is sent to respondents by mail and is also available online.

The questionnaire collects readership, viewership, business and personal profile data. 

Fieldwork Timings

Questionnaires were despatched week commencing 1 April 2011, and returns accepted until 16 September 2011.