Bespoke media solutions

Our award winning team of media research specialists provide expertise and tailored solutions, to help media clients in all aspects of their businesses.  This includes:

• Evaluating market and competitive contexts
• Tracking brand health
• Measuring and profiling audiences
• Understanding audience perceptions and preferences
• Assessing advertising and communications effectiveness
• Assistance in new product development
• Evaluating media content
• Pricing, willingness to pay and monetising content
• Cross platform understanding and measurement

We use a full range of methodologies to best meet each client’s individual needs, and are experts in:

• Qualitative and quantitative techniques
• Face-to-face, CATI, postal, online and mobile research
• Panel building and management 
• Advanced statistical analysis, including segmentation of media audiences.

Our in-depth knowledge of media trends and emerging issues enables us to provide genuine insights and actionable recommendations, for every project and media client.  We regularly self-fund research, publish thought pieces (click here), host seminars and speak at conferences, to add context to our clients’ research findings and inform the industry about the evolving media and media research landscapes.

In 2010, we were awarded the inaugural MRG ‘Best Research Team – Research Supplier Award’, in recognition of our commitment and achievement in providing outstanding research solutions.