Video Gaming

Ipsos MediaCT has extensive experience in the gaming market covering platform, device and title/franchise specific research projects.

Our work is helping clients understand how the changing landscape of the market, as it moves from packaged to mobile and online gaming, impacts existing business models and gamer behaviour. We have the experience to test all stages of the game lifecycle. (Hover over each stage to get more information)

GamePlan is a weekly syndicated gaming title tracking study running in the UK and US that provides videogame professionals the first integrated tracking solution combining both behavioural and attitudinal metrics throughout every phase of the videogame lifecycle. 

GamePlan surveys 500 gamers and game buyers each week, including hardcore gamers, casual gamers and everyone in between. The study tracks up to 400 games at any given time, including all major console, handheld, PC, and iPhone titles.

Results are delivered through an online portal bringing together key title metrics via an interactive dashboard with diagnostics on Awareness, Interest, Purchase Intent (Pre-Order, Buy New, Buy Used, etc.), Forced Choice, Perceived Value and Word of Mouth.

Subscribers can also tap into the ongoing tracking study with their own proprietary survey questions, providing a cost effective alternative to ad hoc studies.