Consumers today are embracing the internet, mobile phones and other technologies more than ever.
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology. The survey covers internet penetration and the expanding methods of access, smartphone ownership, social networking, latest generation games console ownership and the usage of both official and unofficial digital services for music, movies, TV and games.
Below are some headline results:
Access the Q3 2011 report Access the Q2 2011 report Access the Q2 2011 interactive brochure Access the Q1 2011 report Access the Q4 2010 report Access the Q3 2010 report
If you are interested in measuring access to a particular form of technology we can add this to the tracker for a single wave or on a tracking basis.
We also offer the option to add extra questions to the standard questionnaire on a one-off or ongoing basis. While the Tech Tracker is a multi-client study, results of customised questions would be made available exclusively to you.
For more information, please contact: Peter Duffin | t.: +44(0)20 8861 8703 | Email
Aakanksha Haran Associate Director Email
How does your App compare with your competitors'? Which ones are the most downloaded or have the highest engagement scores? Find out with our monthly App Tracker:
Interactive version Printable version