Why Ipsos Online?

From the outset we have been able to guarantee excellent market research results by building high quality panels. We can do this because we benefit from more than 50 years experience of panel management, both offline and online. We were also one of the first to switch from traditional to online data collection methodologies. Moreover, our panels are not just lists or databases of individuals, but fully managed Access Panels.

More specifically, these are:

Managed access sources of individuals who have volunteered to take part in market research surveys and these individuals are engaged respondents in the surveys that they participate in
Created and managed to the most exacting quality standards in the industry in order to sustain long-term use and access
Extensively profiled to efficiently target respondents

We maintain that true panels are not merely cooperative lists or databases of individuals. Our experience has shown that the sample source selected plays a vital role in a company’s ability to make accurate business decisions based on the facts.

Ipsos Online Panel points of differentiation are:

A global reach due to the Ipsos network
High quality standards, including compliance with European Federation of Associations of Market Research Organisations (EFAMRO) Access Panel rules
Standardisation of recruitment questionnaires in all countries
A state of the art sampling tool in Samplix (mutually agreed quotas as compared to a nationally representative scheme)
Representative samples on the basis of your demographic criteria
A multiple source recruitment strategy and excellent proactively managed supplier relationships
Proactively managing the community, engaging panelists, rewarding participation and protecting privacy
Efficient well thought out processes carried out routinely and promptly
Rules and best practice within the industry and partnerships with internet providers to ensure e-mail deliverability
High level analytics to allow monitoring performance and participation rates