Social Marketing Unit

Using social marketing principles we help our clients across the public sector inform strategic decision-making, enhance effective policy development and strengthen effective service implementation and delivery through research and consultancy that enables them to:

• understand the underlying issues by providing real customer insight
• develop and test concepts, tools and materials
• evaluate the impact and effectiveness of policy, interventions and campaigns

Insight research

Research helps our clients understand what moves and motivates people to behave in certain ways, and what needs to be done to encourage attitudinal and behavioural change in relation to a specific social issue.