Technology Research at Ipsos MORI

Technology Research at Ipsos MORI

Technology Research at Ipsos MORI

For decades, we've been adapting to and integrating the evolutions brought by the technological age. Ipsos MORI experts have continued to measure and analyse how technology has changed the way we live and interact with each other, how the arrival of new hardware and software has changed the way we consume goods, old & new media, and the way we conduct our businesses or socialise with people.

As these developments happen at a faster and faster pace, it is increasingly difficult for companies to predict what role they will play in the future. How to retain customers' trust and high levels of loyalty in an increasingly individualistic world? How to increase engagement with content or advertising across multiple platforms, and monetise their services? How to measure and understand the behaviour of a population using tablets and smartphones? Find out here how, using the latest technologies available, Ipsos MORI experts can help you find your place in the technological age.


Gavin SugdenIpsos MORI App Tracker

How does your App compare with your competitors'? Which ones are the most downloaded or have the highest engagement scores? Find out with our monthly App Tracker:
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The Growth of mobile payments

With various pilots and trials across the globe in the past three years, the growth of mobile payments continues and strong global growth predictions abound, with up to USD$670 billion predicted in volume by 2015. Read more link

Why brands need a social media reality check

There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check – such power is merely potential, and examples of it becoming genuinely exponential are rare. Read more link

3D Movies at the Cinema

Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?

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Technology Tracker

Ipsos MediaCT's Tech tracker is a FREE quarterly update which includes latest trends on smartphones and tablets ownership, online vs. offline sales of music & films, UK population internet penetration levels and much more. Read more link

Ice Cream Sandwich Primed to Challenge Apple

Google's latest smartphone, the Galaxy Nexus, will be using Android operating system version 4.0, codenamed 'Ice Cream Sandwich'. Should it be taken as a serious challenger to the iPhone 4S? Read more link

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ContactContact our technology specialists

 
Gavin Sugden
Director - Ipsos MediaCT
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Niall Rae
MD - Ipsos Loyalty UK
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Louise Brice
Director - Ipsos ASI
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Sarah Jenkins
Director - Qual Research
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Peter Attwell
Head of Vantis UK
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The changing face of media consumption

UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.

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